Monday, September 29, 2008

Google I-phone promises more

Google has released a new mobile phone to compete with iPhone, and my favourite the Nokia E61i. These are all similar class phones. The Google phone will win the war I suspect because it will integrate some nice features. I can see where this is going:
1. Integration of email, internet experience
2. Standard features like music, wifi, camera, etc
3. GPS-facilitated advertising revenues

So how would this work? Well, you would be walking down the street and your phone would vibrate. Why? Because the global positioning system in the phone will tell you that there is some special sale on in the area you are based on triangulation between the three nearest cellphone towers. You tolerate these advertisements because Google has partnered with a number of telcos around the world, so its able to offer discounted internet services, or maybe even 'free' if you lock yourself into a 2 year contract.

This is a new side for advertising. Google of course already does context-based advertising with its keyword-based adwords placements. In this case the context is geographic position. It makes you think just how far Google can go. Well of course competitors can emerge, but its seems none can match the level of integration of Google. The exception is Microsoft-Yahoo, but they are looking very tired. It seems probable that hardware will become incidental to the software which drives them.
Andrew Sheldon

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